Jimmy Choo’s fate was sealed the moment Carrie Bradshaw said, ‘I lost my Choo!’ as she ran for the Staten Island ferry. Jimmy Choo is a 21st-century brand synonymous with glamour and polish. Defined by the innovative silhouettes, exquisite Italian craftsmanship and attention to detail of its handmade shoes. The founder’s niece Sandra Choi is now at the family-run brand’s helm, bringing couture-like detail to every step of the design and manufacturing process. With numerous awards up its sleeve, Jimmy Choo continues to delight and excite season upon season with faithful silhouettes and trend-led, party-ready additions.